ABOUT
challenge event experts
Who We Are
(AKA: Why we’re obsessed with challenge events)
At Challenge Event Experts we believe that fundraising shouldn’t feel like trudging uphill through mud—it should be an adventure! Whether it’s climbing mountains, cycling across the country, or taking on a virtual challenge from the comfort of your sofa (hey, no judgment), we help charities and nonprofits turn these events into fundraising powerhouses.
You won’t find any jargon here, just real talk, support, and resources that actually help. Whether you’re tackling a mountain (literally or metaphorically) or you’re planning your first fundraiser, we’re here to guide you through it, blisters and all.
The mastermind behind this madness?
Tracey Ann Breese
—a fundraising pro with 24+ years of experience, a love for the great outdoors, and a knack for turning challenge events into money-raising machines.
Our Mission
(What gets us out of bed in the morning)
Our goal is simple:
help fundraisers raise more money through incredible challenge events—without losing their sanity in the process
.
We know event planning can feel like juggling flaming torches while riding a unicycle. That’s why we’re here—to hand you a fire extinguisher, a toolkit, and a plan, so you can create awesome, inspiring, and (most importantly) successful fundraising events.
We want to help smaller charities raise the money they need to thrive while giving their supporters the most epic experiences possible
. No charity is too small to succeed with challenge events, and that’s where we come in—equipping you with all the tools and knowledge to pull it off.
We’re not just about the funds (though let’s be honest, those are important). We’re about
creating memorable moments for your supporters, whether they’re crossing the finish line, taking a selfie with a mountain in the background, or sharing a victory hug after an event.
What We Do
(Other than drink tea and talk about events all day)
✔
Training & Coaching
– We’ll teach you everything you need to know about planning challenge events (without boring you to sleep).
✔
Resources & Support
– Downloadable toolkits, templates, and advice that actually make sense
✔
Community & Networking
– Because everything’s better when you have a team cheering you on.
Meet Tracey
(Our CCEO - Chief Challenge Event Officer)
Tracey has a unique insight into challenge event fundraising.
She’s spent 24+ years in the charity sector, fundraising and creating challenge events from single-day hikes to multi-day international treks.
She’s trained charities, businesses, and entrepreneurs, and now she’s here to share all her best tips, tricks, and
facepalm-worthy moments (so you can avoid making them).
She's here to help you create a unique, professional, accessible and sustainable challenge events strategy that will inspire your supporters.
It’s simple:
Tracey mixes experience with a sense of humour
and a healthy dose of real talk. She's been in your shoes, so she knows how it feels to juggle planning, raising funds, and keeping everyone motivated. She's ready to pass on that knowledge to you
24 years in the charity sector
20 years in event management
12 years in challenge event management
14 years training, coaching and mentoring charities, businesses & entrepreneurs
23 years taking part in single & multi-day challenge events
7 years of charity management
3 years of charity consultancy
Our Impact
(AKA: Proof we know what we’re doing)
We’ve helped charities of all sizes smash their fundraising targets and deliver impact:
✔ A care sector charity raised £35,000 from one event
✔ An emergency charity pulled in £30,000 from a virtual challenge
✔ A medical charity raised a whopping £75,000 in one year
And we’re just getting started!
Why Join Us
(Apart from that it’ll be fun!)
CHARITIES
&
FUNDRAISERS
EVENT MANAGERS
&
STUDENTS
BUSINESSES
&
FREELANCERS
Because we get it. Fundraising can feel like a rollercoaster ride of excitement, nerves, and the occasional panic attack (been there, done that). But we’ve cracked the code to making challenge events less stressful and more fun. And we’ll show you how to do it too—without the need for 50 cups of coffee or stress-induced headaches.
We help you make events that people will remember, love, and support, all while raising serious funds for your charity.
Whether you’re a fundraising newbie or an event-planning ninja, we’ve got your back.
Sign up for a course
Book a free call with Tracey - she loves a good chat!
Let’s make your next challenge event the best one yet.
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